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Your Healthcare Advertisement Better Be True

Soft music. Muted colors. A warm-toned voice over touting stellar care. A smiling healthcare team with b-roll shots of hand-holding and teaching moments that just so happen to take place next to perfectly-made beds, within recessed-lit rooms, and in surprisingly close proximity to cutting-edge technology and new equipment.

Marketers and PR agencies know how to highlight the positive and make people, processes, and programs look and sound real¬†good. These kind of ads always make me a little nervous for organizations – yes, even those that do not employ me. I always think, “I hope that’s true,” because healthcare reality – starkly different – can be a shocker.